Collect and leverage zero-party data to personalize marketing and drive growth – TechCrunch
Collect and leverage zero-party data to personalize marketing and drive growth – TechCrunch Looking for: Zero-Party Data Is The New Oil - What is zero-party data? Click here to DOWNLOAD Zero-Party Data Is The New Oil.What is zero-party data and why is it a necessity for brands today – Fuel Made Because your customers have chosen to give you their information, you can be confident of its quality and accuracy. Having high-quality information means you can create accurate customer profiles. With the demand for tailored customer journeys continuing to rise, the brands that do provide high-quality personalisation are the ones that will reap the rewards. In response to the growing importance of data security and customer pressure for digital privacy, governments and regulators have either tightened or introduced data protection laws. These protection laws mean that businesses are now put under a microscope when it comes to the strength of their data ...
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